So, what's in a name? Few eyebrows were raised as laughter were likewise drawn at the same time as a supermarket sold a certain toothpaste in Malaysia, in whose brand name seemed to be rather suggestive or so they say by some concerned people. The controversial brand name? Hold your breath, 'Oral-Me.’ The manufacturer of the said product with the notorious name is based in Kulim, Kedah. People who find the name offensive were shock as in the case of Martin Voo, an advertising executive based in Kuala Lumpur who thought the manufacturer in question could have at all understood the phrase as the brand was coined. While Kieran Sharkey, an English college teacher said the brand name could be misconstrued as it carries an unlikely and less than positive connotation and worried how the younger generation could connote the same erroneously. Though he thought the name as odd as it is funny, he calls for manufacturers to give a lot of thought and attention to their product’s name to avoid being a subject of joke. With all these feedbacks from the buying public, the manufacturer in question cannot be reached for comments.
New Strait Times, 2008-04-14
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