TV Talk: A Market Our Local Networks are Not Tapping

In the recent survey by Kantar Media on what Philippine households are watching, it came out that ABS-CBN got a 48% share of the audience during the primetime slot (6PM to 12 mn).  GMA-7 is second at 28%.  The share of both TV stations is at a staggering 76%.  Well, our household does not belong to that percentage though.  

Bandila and the current affairs programs are the only things I watch in local TV.  For the past 20 years, I think it was only Marimar which caught our family's fancy, otherwise, unless it's the maids watching TV, we would normally shift to cable for our entertainment needs - which is a pity really, because there is a segment of the Filipino population that these big local networks are ignoring.  Basically, that segment is me and my friends.  

The survey said the finale of ABS-CBN's Walang Hanggan was watched by a staggering 45% audience share.  Except for one gay man I met in a bar, no one among my social set talked about that show's ending - or maybe, did not want to admit to haha!  But seriously, I don't think any of them watched it.  Walang buzz e.

But if you say, Big Bang Theory or Modern Family, they would most likely know the characters and who this is and who is that.  Pity really since those two comedy hit shows can easily be replicated here - of course, in a more Pinoy setting.  I know we have many creative minds out there who can do witty writing.  Sayang lang na our networks won't let them do their work.

I think the bottomline is, we can't relate to what they are releasing in local TV.  So we don't watch their shows.  Buti na lang their current affairs programs are more interesting!  As for their news - may choice pa ba kami, e we really have to hear the local news!  It's really infotainment, not a news program.