BE > YOU IMAGINED

I was reading the papers today and I chanced upon an ad in the paper with this thing written - BE > YOU IMAGINED.  It was actually an ad for a call center but nevertheless, I love the message it conveys, especially to the young people it was targeting.  Having a high self-esteem is especially helpful when you want to achieve something and it's always good to set high targets for yourself, so that when you fall a bit less than what you targeted, you are still in a good place!